Google Assignment Example | Topics and Well Written Essays - 1750 words

Google - Assignment Example Since its formation, the primary goal of the company has been to put information across the globe in an order and make them available to the population of the world at large. With its mission, the company has been highly successfully providing the world with several products and services including web products (Google, n.d.). The current research focuses on the growth and development of the Google Company and the various changes, challenges and opportunities encountered by the company over the years. The impact of such changes would also be learnt in the process and using the business analytics tools like the SWOT analysis, BCG growth matrix, Porter’s five forces model, Nine forces model, customer segmentation, and win/loss analysis, a detailed analysis of the company in regard to the industry has been conducted followed by suggested recommendations for further improvement of the company’s prospects. ... The company obtains huge income from their ad systems and the bargaining power of the suppliers can be expected to be low if the company can sustain it dominance over the market with respect to its products and services. Google has supremacy on around 60 percent of the information searches conducted over the internet. This provides the company with a competitive advantage over its competitors like the Yahoo and the Microsoft. The buyers of the company too do not have a controlling power over the company since the different accounts of the company depending on the earnings of the company do not have a contribution to the total revenue of the company. Also, not more than 5 percent of the revenue is generated from the networking sites of the company. Since Google provides its customers with informed as well as sorted data in the present business world when large population are dependent on the internet exploration, other companies have not been found to be as effective as Google in prov iding such facilities, thus lessening the threats of substitutes (Morrow, 2008). The Google Company can thus be observed to maintain its position its position in the industry efficiently in regard to all the five forces that Porter had mentioned to be focused for the success of the company. Organization: The Organization of the company may be analyzed through a SWOT analysis and the use of BCG Matrix. The strengths of the company lie in its effective team of management that guides the company through all the decision making of the company’s actions. Moreover the company tries different measures that are followed across the world to determine its planning and procedure. The company is dominant in providing its customers

Economy Exam Questions Essay Example for Free

Economy Exam Questions Essay 1. The Prisoner’s Dilemma involves two spies who are held in separate soundproof rooms. But even if the two spies could communicate, what makes it difficult for them to achieve the cooperative solution (both not confessing)? 2. A key to analyzing subgame perfect equilibrium strategy in sequential games is 3. In making promises that are not guaranteed by third parties and in imposing penalties that are not enforced by third parties, all of the following are credibility-enhancing mechanisms except 4. The starting point of many methods for predicting equilibrium strategy in sequential games is 5. Credible promises and hostage mechanisms can support a continuous stream of cooperative exchanges except when 6. Firms that have a cover charge for their customers and charge for each item they purchase as well are exhibiting 7. Third-degree price discrimination exists whenever 8. To maximize profits, a monopolist that engages in price discrimination must allocate output in such a way as to make identical the ____ in all markets. 9. Vacation tours to Europe invariably package visits to disparate regions: cities, mountains, and the seaside. Bundling, a type of second degree price discrimination, is most profitable when 10. ____ is a new product pricing strategy which results in a high initial product price. This price is reduced over time as demand at the higher price is satisfied 11. Contracts are distinguished from tactical alliances by which of the following characteristics: 12. When someone contracts to do a task but fails to put full effort into the performance of an agreement, yet the lack of effort is not independently verifiable, this lack of effort constitutes a 13. When borrowers who do not intend to repay are able to hide their bad credit histories, a lenders well-intentioned borrowers should 14. To accomplish its purpose a linear profit-sharing contract must 15. When retail bicycle dealers advertise and perform warranty repairs but do not deliver the personal selling message that Schwinn has designed as part of the marketing plan but cannot observe at less than prohibitive cost, the manufacturer has encountered a problem of ____. 16. The lower the barriers to entry and exit, the more nearly a market structure fits the ____ market model. 17. ____ yields the same results as the theory of perfect competition, but requires substantially fewer assumptions than the perfectly competitive model 18. ____ occurs whenever a third party receives or bears costs arising from an economic transaction in which the individual (or group) is not a direct participant. 19. The antitrust laws regulate all of the following business decisions except ____. 20. The sentiment for increased deregulation in the late 1970s and early  1980s has been felt most significantly in the price regulation of 21. The ____ depicts the risk-return relationship in the market for all securities: 22. If the acceptance of Project A makes it impossible to accept Project B, these projects are: 23. Capital expenditures: 24. The decision by the Municipal Transit Authority to either refurbish existing buses, buy new large buses, or to supplement the existing fleet with mini-buses is an example of: 25. Which of the following items is (are) not considered as part of the net investment calculation? 1. In the linear breakeven model, the difference between selling price per unit and variable cost per unit is referred to as: 2. Evidence from empirical studies of long-run cost-output relationships lends support to the: 3. Theoretically, in a long-run cost function: 4. In a study of banking by asset size over time, we can find which asset sizes are tending to become more prominent. The size that is becoming more predominant is presumed to be least cost. This is called: 5. A ____ total cost function implies that marginal costs ____ as output is increased. 6. In the linear breakeven model, the breakeven sales volume (in dollars) can be found by multiplying the breakeven sales volume (in units) by: 7. Long distance telephone service has become a competitive market. The average cost per call is $0.05 a minute, and it’s declining. The likely reason for the declining price for long distance service is: 8. All of the following are mechanisms which reduce the adverse selection problem except ____. 9. In the long-run, firms in a monopolistically competitive industry will 10. An experience good is one that: 11. The price for used cars is well below the price of new cars of the same general quality. This is an example of: 12. In the short-run for a purely competitive market, a manufacturer will stop production when: 13. Experience goods are products or services 14. Declining cost industries 15. In natural monopoly, AC continuously declines due to economies in distribution or in production, which tends to found in industries which face increasing returns to scale. If price were set equal to marginal cost, then: 16. When the cross elasticity of demand between one product and all other products is low, one is generally referring to a(n) ____ situation. 17. Regulatory agencies engage in all of the following activities except _______. 18. ____ as practiced by public utilities is designed to encourage greater usage and therefore spread the fixed costs of the utilitys plant over a larger number of units of output. 19. The practice by telephone companies of charging lower long-distance rates at night than during the day is an example of: 20. Some industries that have rigid prices. In those industries, we tend to 21. The existence of a kinked demand curve under oligopoly conditions may result in 22. Barometric price leadership exists when 23. A cartel is a situation where firms in the industry 24. Even ideal cartels tend to be unstable because 25. Some market conditions make cartels MORE likely to succeed in collusion. Which of the following will make collusion more successful?

Importance of Nursing Informatics in Nurses Daily Practice

Importance of Nursing Informatics in Nurses Daily Practice Introduction Data is the basic and the fundamental concept that this study focus on. Since there is no information can be acquired without availability of data (Ahsan and Shah, 2006). The data that we are talking about in this context is the clinical data, which is the data that gathered about patients in practice by clinicians (Millar et al., 2009). Pressure ulcer (PU) data is one of these data that collected by nurses in clinical settings, these involve all the elements of PU data, like; prevalence, incidence, risk assessment, ulcer grading, and prevention data. Data is a concept being of high interest in the discipline of nursing informatics. (Graves and Corcoran, 1989) define nursing informatics as a combination of computer science, information science and nursing science to assist in the management and processing of nursing data, information and knowledge, to support the practice of nursing and delivery of nursing care. So, the nursing informatics as a speciality begins with the basic concept data, as the present research did. Indeed, nursing informatics can be applied in four areas, that are summarised in the word CARE; clinical, administration, research and education areas (Hannah et al., 2006). In this study, the nursing informatics concepts chosen to be applied in a clinical oriented subject, which is PU. PU as one of the important clinical areas has been selected due to the importance of this problem, in term of its size and the costs of preventing and treating such problem, from one side, and due to limited numbers of previous works that relate the concept of nursing informatics to PU field, from other side. More specifically, this research has related the concept of nursing informatics on PU data. Nursing informatics deal with the data, that processed to support nursing care, and PU data is one of these data that should be processed to support the delivery of patient care. In this thesis, the recording of PU data in recording systems, either paper or electronic was explored, and the uses of these data in these records were identified. As has been recommended, more researches are needed to realize what need to be recorded in the recording systems and how this will be used (Urquhart et al., 2009). Personal motivations toward the research The researchers interest in this subject arose from the importance of nursing informatics in nurses daily practice. The nursing informatics specialists have a special role in using the information technology (IT) to enhance the safety, effectiveness, and quality of health care (Murphy, 2010). It is acknowledged that all providers of healthcare assumed to be skilled in exercising the IT to make decisions that lead to better care (Saba and McCormick, 2006). PU topic investigated due to its great importance. As a nurse used to work in clinical practice caring for PU patients, and observing the magnitude of the physical and psychological impacts of this problem on patients and their families life, the researcher decide to choose this area to be studied. Noticing many patients die because complications of this problem is an enough motivation to start digging in this area. First, to understand how PU data is recorded and used in practice, in effort to understand the difference between recording this data on paper and electronic record. Then, to realise the size of this problem in the researcher country Jordan, to make a reference data for health policy makers to adopt prevention programs in Jordan, there is no one in action yet. Statement of the problem PU is one of the health problems that are very common and prevalent, without accurate portrait of PU data, the problem will continue to grow. Nurses in clinical practice collect and record large volume of PU data every day. This data should be recorded and used appropriately in practice. Taken into considerations that recording and utilising of patients data is the fundamental role of any healthcare provider (Millar et al., 2009). Further, and in the second study, urgent identification of prevalence and prevention data in Jordan is necessary, especially that there is no previous works have been located. So, the primary focus of this study was on the problem of PU, identifying its size, the preventive measure provided to PU patients, and how its data recorded and utilised in practice. Overall Research Aim The overall research aim is to explore how PU data are recorded and utilised in clinical settings. This is the overall aim of the study, with many other secondary objectives for each study and method of the research, but all these objectives are come under the main aim of the study. The objectives of each method will be presented in the methodology chapter (chapter 3). Definition of terms From the general aim of the study, the reader can note that many terms have been used in formulating the aim. The following represent the operational definitions of each term presented in the study aim: PU data: raw facts that related to PU concept, like prevalence, risk assessment, ulcer grading, and prevention data. For instance; a prevalence rate for a specific ward is 5%, Waterlow risk assessment score is 10, patients PU grade is 4, and patient repositioned on his bed every 2 hours. All these are clinical data related to the PU problem. PU Data recording: recording and documenting of PU data that specified above into patients medical record, either this record held on paper or electronic format. PU Data utilization: the uses of the collected and recorded PU data in practice, what they are make of this data, what they are benefit from it. Clinical settings: the different care settings that usually collect, record and used patients clinical data, including PU data. Most commonly, it is composed from primary and secondary settings. Background to the study problem Scope of the problem European Pressure Ulcer Advisory Panel (EPUAP), are group has been lunched to guide all Europe nations in preventing and treating PUs. They define PU as: an area of localised damage to the skin and underlying tissue caused by pressure, shear, friction and or a combination of these (EPUAP, 1998). These ulcers, regardless of their basis, represent negative outcomes for patients; these negative outcomes may include pain (Reddy et al., 2003, GÃ ¼nes, 2008), longer hospital stays, where it can add about 7 days to a hospital admission (Anthony et al., 2004), decreased quality of life (Price, 1998, Neil and Munjas, 2000), and increased the spending of care provider time and costs (Alterescu, 1989, Clough, 1994, Severens et al., 2002a, Bennett et al., 2004). PUs have been regarded as the most physically debilitating complications in the twentieth century (Burdette-Taylor and Kass, 2002), and it is the third most costly problem after cancer and cardiovascular diseases in the Netherlands (Shahin et al., 2008). In fact, there are many complications for PUs, including infection, sepsis, and osteomyelitis (Thomas, 2001). It has been found that more than half (51%) of long term care patients with PUs have Methicillin-Resistant Staphylococcus Aureus (MRSA) infection (Capitano et al., 2003). Furthermore, PUs are linked with two-fold rates of increased mortality, regardless of the origin of the ulcer (Brem and Lyder, 2004). This is consistent with Landi et al (Landi et al., 2007) study, who investigated the connection between PU and the risk of one year all reasons mortality in a community of very elder people, and found a significant difference between the PU group and non-PU group in mortality rate, 29% vs. 14% (p

Cognitive Development in Infants Essay -- Child Development

This paper is going to carry out a literature review on cognitive development in infants. The paper will review cognitive development in infants at different stages. Effects of early experience on mental development in infants will also be discussed. The research question and the hypothesis of the research will also be given. Keywords: infants, development, experience Cognitive Development in Infants Introduction Advancement made in regard to cognitive neuroscience has enabled a better understanding of the cognitive processes in infants. Studies have indicated that cognitive development in infants starts before they are born. In the eighth week of pregnancy, fetuses have the ability to hear. They become accustomed to their mothers’ voice and voices of close family members, fetuses also have the ability of listening to music. After they are born, millions of neurons interconnect in their brain, which enable them to think and learn. Scientists have established that experiences of infants in terms of touch, sight and perception in the first years of their existence, has the potential of affecting their brain development in the later years (Goswami, 1993, p. 157). This literature review is going to examine cognitive development in infants and how early experiences affects cognitive development. Cognitive Development in Infants Cognitive development is a term used to refer to the process through which infants or children develop language, thinks, gain knowledge, and solve problems. For example, when infants identify colors or differentiate things, they are performing cognitive tasks. Infants normally learn through interactions with objects and people, in addition to their senses. When infants interact with their world and ... ...ackwell handbook of childhood cognitive development. Malden, MA: Blackwell Pub. Goswami, U. (1993). Cognitive development: the learning brain. Hove, East Sussex: Psychology Press. Galton Institute. (2001). Perceptual cognitive development. Los Angeles, CA: Galton Institute. Gauvain, M. (2006). The social context of cognitive development. New York, NY: Guilford Press. Nelson, K. (2001). Language in cognitive development: emergence of the mediated mind. Cambridge, MA: Cambridge Univ. Press. Oakley, L. (2004). Cognitive Development. New York, NY: Routledge. Ruffin, N. J. (2009). Understanding Growth and Development Patterns of Infants. Virginia Cooperative Extension. Retrieved April, 17, 2012 http://pubs.ext.vt.edu/350/350-053/350-053.html Wachs, T. D., & Gruen, G. E. (2006). Early experience and human development. New York, NY: Plenum Pr.

Beauty Pageants May Not Be Safe

In countries all around the world, beauty pageants are held as a long-standing tradition. Often, young women participate in these pageants. While pageants are said to present a sense of self-esteem and value for the participants, these competitions often cause damaging emotional issues for an already trying adolescent life. One young participant anonymously said, â€Å"I used to think I was pretty, but once I got on stage and didn't hear my name called the world came to an end and from then on, I've called myself ugly everyday† (Anonymous, 2010).When a girl feels as if she is being valued solely on her looks, she may change her personality and dietary habits to an unsafe level to continuously garner attention. The beauty pageant process is far from the safe harmonious competition it attempts to promote. As the rest of this essay suggest, damaging emotional scars often remain after the competitions are long gone, and pageants themselves harbor predatory dangers to young naive g irls. The first kind of emotional damage young girls face is an overemphasis on physical appearance and a willingness to maintain beauty at any cost.When a female participates in a beauty pageant, she is taught to win by looking attractive. These young girls are conditioned to believe that the only way to look pretty is to starve themselves so that they can achieve a ‘perfect figure’. Although there are many different types of eating disorders in the world, the biggest one of all for beauty pageants is anorexia. Anorexia is the third most common chronic illness among adolescents (Mirasol). Outside of eating disorders, anxiety and stress are common for participants.In a 2009 interview on Good Morning America, Brooke Breedwell, a pageant queen at the age of five, now twenty, explained there was a price to pay, â€Å"Pageants have put a lot of stress and anxiety on my life I feel the need to be perfect at everything, and I know that's not realistic. You can't be perfect a t everything. † Brooke Breedwell also claimed her mother â€Å"pushed her too hard. † When a mother enters her daughter in a pageant she expects her to win.Most girls receive the ‘no other girl is your friend here’ speech, which cause them to be untruthful by offering fake smiles and false hugs around other participants. It also creates a distant form of interaction causing the females to be shallow, hyper-competitive adults who are never satisfied. The second kind of emotional damage young girls face is an uncharacteristically elevated ego for a teenage or even pre-teenage girl. When a female wins a pageant, she may conclude that she is better than everyone all of her peers.While some might believe it to be healthy to compete in pageants because it creates confidence and it builds character, it’s not. Pageants teach young girls that self worth is in physical beauty only. Parents encourage their daughters to compete in these competitions and do whate ver it takes to win. In some cases, mothers try to live vicariously through their daughter, by entering their daughter in such competitions. This confuses many girls because they don’t know if their mother is their coach or their parent.With young girls participating in televised beauty it is hard to keep pedophiles away. Some pedophiles are driven out to live their fantasies and with young girls on air exploiting themselves it’s easy too. When girls participate they put on clothing that is meant to look ‘sexy’ and ‘inviting’. Girls prance along a stage in alluring clothing welcoming anyone to watch. Girls in pageants have yet to develop their own sense of self and are conditioned to be more pleasing to adults for attention and rewards. An entire television show is dedicated to young girl’s beauty pageants.Each week, viewers are able to watch little girls dress up in bikinis, mini dresses, and other revealing clothing that their mothers choose for them to wear. In conclusion, beauty pageants cause self-hatred and uncertainty of a female’s own body, which could create shallow adults who are never satisfied. Carleton Kendrick, a family therapist says, â€Å"†¦the hard fact remains they are called beauty pageants and they have been and always will be based on using arbitrary standards of ‘beauty’ to make one contestant better than all the rest† (Kendrick).Beauty pageants can cause eating disorders and unrealistic expectations of a female’s own body. Beauty pageants can also cause a female to self-hate if she doesn’t win, or enlarge an ego to an unhealthy level. Unfortunately, if a child participates in beauty pageants that may air on television, anyone can watch including pedophiles. Females should love their own bodies and not care how others judge them upon their appearance.

Spirit Bound Chapter Thirteen

â€Å"THE HELL YOU CAN,† I said aloud to no one. â€Å"No, you can't,† said Lissa, with an expression that matched my own incredulity. â€Å"I know you've been learning to fight with fire, but you haven't done any staking.† Christian's face was adamant. â€Å"I have–a little. And I can learn more. Mia's got some guardian friends here that have been teaching her physical combat, and I've learned some of it.† The mention of him and Mia working together didn't do much to improve Lissa's opinion. â€Å"You've barely been here a week! You make it sound like you've been training for years with some master.† â€Å"It's better than nothing,† he said. â€Å"And where else are you going to learn? Rose?† Lissa's outrage and disbelief dimmed a little. â€Å"No,† she admitted. â€Å"Never. In fact, Rose would drag me away if she caught me doing it.† Damn straight I would. In fact, despite the obstacles and staff that kept blocking me, I was tempted to march over there right now. â€Å"Then this is your chance,† he said. His voice turned wry. â€Å"Look, I know things aren't†¦ great with us, but that's irrelevant if you're going to learn this. Tell Tatiana you want to bring me to Lehigh. She won't like it, but she'll let you. I'll show you what I know in our free time. Then, when we get back, I'll take you to Mia and her friends.† Lissa frowned. â€Å"If Rose knew†¦Ã¢â‚¬  â€Å"That's why we'll start when you're away from Court. She'll be too far away from you to do anything.† Oh, for the love of God. I would give them some lessons about fighting–starting with a punch to Christian's face. â€Å"And when we get back?† asked Lissa. â€Å"She'll find out. It's inevitable with the bond.† He shrugged. â€Å"If she's still on landscape duty, we'll be able to get away with it. I mean, she'll know, but she won't be able to interfere. Much.† â€Å"It may not be enough,† Lissa said with a sigh. â€Å"Rose was right about that–I can't expect to learn in a few weeks what it took her years to do.† Weeks? That was her timeline on this? â€Å"You have to try,† he said, almost gentle. Almost. â€Å"Why are you so interested in this?† Lissa asked suspiciously. â€Å"Why do you care so much about bringing Dimitri back? I mean, I know you liked him, but you don't quite have the same motivation here that Rose does.† â€Å"He was a good guy,† said Christian. â€Å"And if there was a way to turn him back to a dhampir? Yeah, that'd be amazing. But it's more than that†¦ more than just him. If there was a way to save all Strigoi, that would change our world. I mean, not that setting them on fire isn't cool after they've gone on killing sprees, but if we could stop those killing sprees in the first place? That's the key to saving us. All of us.† Lissa was speechless for a moment. Christian had spoken passionately, and there was a hope radiating off of him that she just hadn't expected. It was†¦ moving. He took advantage of her silence. â€Å"Besides, there's no telling what you'd do without any guidance. And I'd like to reduce the odds of you getting yourself killed, because even if Rose wants to deny it, I know you're going to keep pushing this.† Lissa stayed quiet yet again, pondering the situation. I listened to her thoughts, not liking at all where they were going. â€Å"We're leaving at six,† she said at last. â€Å"Can you meet me downstairs at five thirty?† Tatiana wouldn't be thrilled when she heard about the new guest choice, but Lissa was pretty sure she could do some fast talking in the morning. He nodded. â€Å"I'll be there.† Back in my room, I was totally aghast. Lissa was going to attempt to learn to stake a Strigoi–behind my back–and she was going to get Christian to help her. Those two had been snarling at each other since the breakup. I should have felt flattered that sneaking around me was bringing them together, but I wasn't. I was pissed off. I considered my options. The buildings Lissa and I were staying in didn't have the kind of front-desk curfew security that our school dorms had had, but the staff here had been instructed to tip off someone in the guardians' office if I got too social. Hans had also told me to stay away from Lissa until further notice. I pondered it all for a moment, thinking it might be worth Hans dragging me from Lissa's room, and then finally thought of an alternate plan. It was late but not too late, and I left my room for the one next door to mine. Knocking on the door, I hoped my neighbor was still awake. She was a dhampir my age, a recent graduate from a different school. I didn't own a cell phone, but I'd seen her talking on one earlier today. She answered the door a few moments later and fortunately didn't appear to have been in bed. â€Å"Hey,† she said, understandably surprised. â€Å"Hey, can I send a text from your phone?† I didn't want to commandeer her phone with a conversation, and besides, Lissa might just hang up on me. My neighbor shrugged, stepped into the room, and returned with the phone. I had Lissa's number memorized and sent her the following note: I know what you're going to do, and it is a BAD idea. I'm going to kick both your asses when I find you. I handed the phone back to its owner. â€Å"Thanks. If anyone texts back, can you let me know?† She told me she would, but I didn't expect any return texts. I got my message another way. When I returned to the room and Lissa's mind, I got to be there when her phone chimed. Christian had left, and she read my text with a rueful smile. My answer came through the link. She knew I was watching. Sorry, Rose. It's a risk I'll have to take. I'm doing this. I tossed and turned that night, still angry at what Lissa and Christian were trying to do. I didn't think I'd ever fall asleep, but when Adrian came to me in a dream, it became clear that my body's exhaustion had defeated my mind's agitation. â€Å"Las Vegas?† I asked. Adrian's dreams always occurred in different places of his choosing. Tonight, we stood on the Strip, very near where Eddie and I had rendezvoused with Lissa and him at the MGM Grand. The bright lights and neon of the hotels and restaurants gleamed in the blackness, but the whole setting was eerily silent compared to the reality. Adrian had not brought the cars or people of the real Las Vegas here. It was like a ghost town. He smiled, leaning against a pole covered in paper ads for concerts and escort services. â€Å"Well, we didn't really get a chance to enjoy it while we were there.† â€Å"True.† I stood a few feet away, arms crossed over my chest. I had on jeans and a T-shirt, along with my nazar. Adrian had apparently decided not to dress me tonight, for which I was grateful. I could have ended up like one of those Moroi showgirls, in feathers and sequins. â€Å"I thought you were avoiding me.† I still wasn't entirely sure where our relationship stood, despite his flippant attitude back at the Witching Hour. He snorted. â€Å"It's not by my choice, little dhampir. Those guardians are doing their best to keep you in solitary. Well, kind of.† â€Å"Christian managed to sneak in and talk to me earlier,† I said, hoping to avoid the issue that had to be on Adrian's mind: that I'd risked lives to save my ex-boyfriend. â€Å"He's going to try to teach Lissa to stake a Strigoi.† I waited for Adrian to join in my outrage, but he appeared as lax and sardonic as usual. â€Å"Not surprised she's gonna try. What surprises me is that he'd actually be interested in helping with some crazy theory.† â€Å"Well, it's crazy enough to appeal to him†¦ and can apparently overpower them hating each other lately.† Adrian tilted his head, making some of the hair fall over his eyes. A building with blue neon palm trees cast an eerie glow upon his face as he gave me a knowing look. â€Å"Come on, we both know why he's doing it.† â€Å"Because he thinks his after-school group with Jill and Mia qualifies him to teach that stuff?† â€Å"Because it gives him an excuse to be around her–without making it look like he gave in first. That way, he can still seem manly.† I shifted slightly so that the lights of a giant sign advertising slot machines didn't shine in my eyes. â€Å"That's ridiculous.† Especially the part about Christian being manly. â€Å"Guys do ridiculous things for love.† Adrian reached into his pocket and held up a pack of cigarettes. â€Å"Do you know how badly I want one of these right now? Yet I suffer, Rose. All for you.† â€Å"Don't turn romantic on me,† I warned, trying to hide my smile. â€Å"We don't have time for that, not when my best friend wants to go monster hunting.† â€Å"Yeah, but how is she actually going to find him? That's kind of a problem.† Adrian didn't need to elaborate on the â€Å"him.† â€Å"True,† I admitted. â€Å"And she hasn't been able to charm the stake yet anyway, so until she does, all the kung-fu skills in the world won't matter.† â€Å"Guardians don't do kung-fu. And how did you know about the stake?† â€Å"She's asked for my help a couple of times,† he explained. â€Å"Huh. I didn't know that.† â€Å"Well, you've been kind of busy. Not that you've even spared a thought for your poor pining boyfriend.† With all my chores, I hadn't spent a huge amount of time in Lissa's head–just enough to check in with her. â€Å"Hey, I would have taken you over filing any day.† I'd been so afraid that Adrian would be furious with me after Vegas, yet here he was, light and playful. A little too light. I wanted him to focus on the problem at hand. â€Å"What's your take on Lissa and the charms? Is she close to doing it?† Adrian absentmindedly played with the cigarettes, and I was tempted to tell him to go ahead and have one. This was his dream, after all. â€Å"Unclear. I haven't taken to charms the way she has. It's weird having the other elements in there†¦ makes it hard to manipulate spirit.† â€Å"Are you helping her anyway?† I asked suspiciously. He shook his head in amusement. â€Å"What do you think?† I hesitated. â€Å"I†¦ I don't know. You help her with most spirit things, but helping her with this would mean†¦Ã¢â‚¬  â€Å"†¦ Helping Dimitri?† I nodded, not trusting myself to elaborate. â€Å"No,† Adrian said at last. â€Å"I'm not helping her, simply because I don't know how.† I exhaled with relief. â€Å"I really am sorry,† I told him. â€Å"For everything†¦ for lying about where I was and what I was doing. It was wrong. And I don't understand†¦ well, I don't get why you're being so nice to me.† â€Å"Should I be mean?† He winked. â€Å"Is that the kind of thing you're into?† â€Å"No! Of course not. But, I mean, you were so mad when you came to Vegas and found out what was going on. I just thought†¦ I don't know. I thought you hated me.† The amusement faded from his features. He came over to me and rested his hands on my shoulders, his dark green eyes dead serious. â€Å"Rose, nothing in this world could make me hate you.† â€Å"Not even trying to bring my ex-boyfriend back from the dead?† Adrian held onto me, and even in a dream, I could smell his skin and cologne. â€Å"Yeah, I'll be honest. If Belikov were walking around right now, alive like he used to be? There would be some problems. I don't want to think what would happen with us if†¦ well, it's not worth wasting time on. He's not here.† â€Å"I still†¦ I still want us to work,† I said meekly. â€Å"I would still try, even if he were back. I just have a hard time letting someone I care about go.† â€Å"I know. You did what you did out of love. I can't be mad at you over that. It was stupid, but that's how love is. Do you have any idea what I'd do for you? To keep you safe?† â€Å"Adrian†¦Ã¢â‚¬  I couldn't meet his eyes. I suddenly felt unworthy. He was so easy to underestimate. The only thing I could do was lean my head against his chest and let him wrap his arms around me. â€Å"I'm sorry.† â€Å"Be sorry you lied,† he said, pressing a kiss to my forehead. â€Å"Don't be sorry you loved him. That's part of you, part you have to let go, yeah, but still something that's made you who you are.† Part you have to let go†¦ Adrian was right, and that was a damned scary thing to admit. I'd had my shot. I'd made my gamble to save Dimitri, and it had failed. Lissa wouldn't get anywhere with the stake, meaning I really did have to treat Dimitri the way everyone else did: He was dead. I had to move on. â€Å"Damn it,† I muttered. â€Å"What?† asked Adrian. â€Å"I hate it when you're the sane one. That's my job.† â€Å"Rose,† he said, forcibly trying to keep a serious tone, â€Å"I can think of many words to describe you, sexy and hot being at the top of the list. You know what's not on the list? Sane.† I laughed. â€Å"Okay, well, then my job is to be the less crazy one.† He considered. â€Å"That I can accept.† I brought my lips up to his, and even if there were still some shaky things in our relationship, there was no uncertainty in how we kissed. Kissing in a dream felt exactly like real life. Heat blossomed between us, and I felt a thrill run through my whole body. He released my hands and wrapped his arms around my waist, bringing us closer. I realized that it was time to start believing what I kept saying. Life did go on. Dimitri might be gone, but I could have something with Adrian–at least until my job took me away. That was, of course, assuming I got one. Hell, if Hans kept me on desk duty here and Adrian continued his slothful ways, we could be together forever. Adrian and I kissed for a long time, pressing closer and closer. At last I broke things off. If you had sex in a dream, did that mean you'd really done it? I didn't know, and I certainly wasn't going to find out. I wasn't ready for that yet. I stepped back, and Adrian took the hint. â€Å"Find me when you get some freedom.† â€Å"Hopefully soon,† I said. â€Å"The guardians can't punish me forever.† Adrian looked skeptical, but he let the dream dissolve without further comment. I returned to my own bed and my own dreams. The only thing that stopped me from intercepting Lissa and Christian when they met up early in her lobby the next day was that Hans summoned me to work even earlier. He put me on paperwork duty–in the vaults, ironically enough–leaving me to file and stew over Lissa and Christian as I watched them through my bond. I took it as a sign of my multitasking skills that I was able to alphabetize and spy at the same time. Yet my observations were interrupted when a voice said, â€Å"Didn't expect to find you here again.† I blinked out of Lissa's head and looked up from my paperwork. Mikhail stood before me. In light of the complications that had ensued with the Victor incident, I'd nearly forgotten Mikhail's involvement in our â€Å"escape.† I set the files down and gave him a small smile. â€Å"Yeah, weird how fate works, huh? They actually want me here now.† â€Å"Indeed. You're in a fair amount of trouble, I hear.† My smile turned into a grimace. â€Å"Tell me about it.† I glanced around, even though I knew we were alone. â€Å"You didn't get in any trouble, did you?† He shook his head. â€Å"No one knows what I did.† â€Å"Good.† At least one person had escaped this debacle unscathed. My guilt couldn't have handled him getting caught too. Mikhail knelt so that he was eye level with me, resting his arms on the table I sat at. â€Å"Were you successful? Was it worth it?† â€Å"That's a hard question to answer.† He arched an eyebrow. â€Å"There were some†¦ not so successful things that happened. But we did find out what we wanted to know–or, well, we think we did.† His breath caught. â€Å"How to restore a Strigoi?† â€Å"I think so. If our informant was telling the truth, then yeah. Except, even if he was†¦ well, it's not that easy to do. It's nearly impossible, really.† â€Å"What is it?† I hesitated. Mikhail had helped us, but he wasn't in my circle of confidants. Yet even now, I saw that haunted look in his eyes, the one I'd seen before. The pain of losing his beloved still tormented him. It likely always would. Would I be doing more harm than good by telling him what I'd learned? Would this fleeting hope only hurt him more? I finally decided to tell him. Even if he told others–and I didn't think he would–most would laugh it off anyway. There would be no damage there. The real trouble would come if he told anyone about Victor and Robert–but I didn't actually have to mention their involvement to him. Unlike Christian, it had apparently not occurred to Mikhail that the prison break so big in Moroi news had been pulled off by the teens he helped smuggle out. Mikhail probably couldn't spare a thought for anything that didn't involve saving his Sonya. â€Å"It takes a spirit user,† I explained. â€Å"One with a spirit-charmed stake, and then he†¦ or she†¦ has to stake the Strigoi.† â€Å"Spirit†¦Ã¢â‚¬  That element was still foreign to most Moroi and dhampirs–but not to him. â€Å"Like Sonya. I know spirit's supposed to make them more alluring†¦ but I swear, she never needed it. She was beautiful on her own.† As always, Mikhail's face took on that same sad look it did whenever Ms. Karp was mentioned. I'd never really seen him truly happy since meeting him and thought he'd be pretty good-looking if he ever genuinely smiled. He suddenly seemed embarrassed at his romantic lapse and returned to business. â€Å"What spirit user could do a staking?† â€Å"None,† I said flatly. â€Å"Lissa Dragomir and Adrian Ivashkov are the only two spirit users I even know–well, aside from Avery Lazar.† I was leaving Oksana and Robert out of this. â€Å"Neither of them has the skill to do it–you know that as well as I do. And Adrian has no interest in it anyway.† Mikhail was sharp, picking up on what I didn't say. â€Å"But Lissa does?† â€Å"Yes,† I admitted. â€Å"But it would take her years to learn to do it. If not longer. And she's the last of her line. She can't be risked like that.† The truth of my words hit him, and I couldn't help but share his pain and disappointment. Like me, he'd put a lot of faith into this last-ditch effort to be reunited with his lost love. I had just affirmed that it was possible†¦ yet impossible. I think it would have been easier on both of us to learn it had all been a hoax. He sighed and stood up. â€Å"Well†¦ I appreciate you going after this. Sorry your punishment is for nothing.† I shrugged. â€Å"It's okay. It was worth it.† â€Å"I hope†¦Ã¢â‚¬  His face turned hesitant. â€Å"I hope it ends soon and doesn't affect anything.† â€Å"Affect what?† I asked sharply, catching the edge in his voice. â€Å"Just†¦ well, guardians who disobey orders sometimes face long punishments.† â€Å"Oh. This.† He was referring to my constant fear of being stuck with a desk job. I tried to play flippant and not to show how much that possibility scared me. â€Å"I'm sure Hans was bluffing. I mean, would he really make me do this forever just because I ran away and–â€Å" I stopped, my mouth hanging open when a knowing glint flashed in Mikhail's eyes. I'd heard long ago how he'd tried to track down Ms. Karp, but the logistics had never really hit me until now. No one would have condoned his search. He would have had to leave on his own, breaking protocol, and come skulking back when he finally gave up on locating her. He would have been in just as much trouble as me for going MIA. â€Å"Is that†¦Ã¢â‚¬  I swallowed. â€Å"Is that why you†¦ why you work down here in the vaults now?† Mikhail didn't answer my question. Instead, he glanced down with a small smile and pointed at my stacks of paper. â€Å"F comes before L,† he said before turning and leaving. â€Å"Damn,† I muttered, looking down. He was right. Apparently I couldn't alphabetize so well while watching Lissa. Still, once I was alone, that didn't stop me from tuning back into her mind. I wanted to know what she was doing†¦ and I didn't want to think about how what I'd done would probably be considered worse than Mikhail's deeds in the eyes of the guardians. Or that a similar–or worse–punishment might be in store for me. Lissa and Christian were at a hotel near Lehigh's campus. The middle of the vampiric day meant evening for the human university. Lissa's tour wouldn't start until their morning the next day, which meant she had to bide her time at the hotel now and try to adjust to a human schedule. Lissa's â€Å"new† guardians, Serena and Grant, were with her, along with three extras that the queen had sent as well. Tatiana had allowed Christian to come along and hadn't been nearly as opposed as Lissa had feared–which again made me question if the queen really was as awful as I'd always believed. Priscilla Voda, a close advisor of the queen that both Lissa and I liked, was also accompanying Lissa as she looked around the school. Two of the additional guardians stayed with Priscilla; the third stayed with Christian. They ate dinner as a group and then retired to their rooms. Serena was actually staying with Lissa in hers while Grant stood guard outside the door. Watching all this triggered a pang in me. Pair guarding–it was what I'd been trained for. What I'd been expecting my whole life to do for Lissa. Serena was a picture-perfect example of guardian aloofness, being there but not there as Lissa hung up some of her clothes. A knock at the door immediately shot Serena into action. Her stake was in hand, and she strode to the door, looking out through its peephole. I couldn't help but admire her reaction time, though part of me would never believe anyone could guard Lissa as well as I could. â€Å"Get back,† Serena said to Lissa. A moment later, the tension in Serena faded a tiny bit, and she opened the door. Grant stood there with Christian beside him. â€Å"He's here to see you,† Grant said, like it wasn't obvious. Lissa nodded. â€Å"Um, yeah. Come on in.† Christian stepped inside when Grant backed away. Christian gave Lissa a meaningful look as he did, making a small head nod toward Serena. â€Å"Hey, um, would you mind giving us some privacy?† As soon as the words were out of Lissa's mouth, she turned bright pink. â€Å"I mean†¦ we just†¦ we just need to talk about some things, that's all.† Serena kept her face almost neutral, but it was clear she thought they were going to do more than talk. Average teen dating wasn't usually hot gossip in the Moroi world, but Lissa, with her notoriety, attracted a bit more attention with her romantic affairs. Serena would have known Christian and Lissa had gone out and broken up. For all she knew, they were back together now. Lissa inviting him on this trip certainly suggested it. Serena glanced around warily. The balance of protection and privacy was always difficult with Moroi and guardians, and hotel rooms like this made it even harder. If they were on a vampiric schedule, with everyone sleeping during daylight hours, I didn't doubt Serena would have stepped into the hall with Grant. But it was dark outside, and even a fifth-floor window could be a Strigoi liability. Serena wasn't keen on leaving her new charge alone. Lissa's hotel suite had an expansive living room and work area, with an adjacent bedroom accessible through frosted-glass French doors. Serena nodded toward them. â€Å"How about I just go in there?† A smart idea. Provided privacy but kept her close by. Then, Serena realized the implications, and she blushed. â€Å"I mean†¦ unless you guys want to go in there and I'll–â€Å" â€Å"No,† exclaimed Lissa, growing more and more embarrassed. â€Å"This is fine. We'll stay in here. We're just talking.† I wasn't sure whose benefit that was for, Serena's or Christian's. Serena nodded and disappeared into the bedroom with a book, which reminded me eerily of Dimitri. She shut the door. Lissa wasn't sure how well noise traveled, so she turned the TV on. â€Å"God, that was miserable,† she groaned. Christian seemed totally at ease as he leaned against the wall. He wasn't the formal type by any means, but he'd put on dress clothes for dinner earlier and still wore them. They looked good on him, no matter how much he always complained. â€Å"Why?† â€Å"Because she thinks we're–she thinks we're–well, you know.† â€Å"So? What's the big deal?† Lissa rolled her eyes. â€Å"You're a guy. Of course it doesn't matter to you.† â€Å"Hey, it's not like we haven't. Besides, better for her to think that than to know the truth.† The reference to their past sex life inspired a mix of emotions–embarrassment, anger, and longing–but she refused to let that show. â€Å"Fine. Let's just get this over with. We've got a big day, and our sleep's going to be all screwy as it is. Where do we start? Do you want me to get the stake?† â€Å"No need yet. We should just practice some basic defensive moves.† He straightened up and moved toward the center of the room, dragging a table out of the way. I swear, if not for the context, watching the two of them attempt combat training on their own would have been hilarious. â€Å"Okay,† he said. â€Å"So you already know how to punch.† â€Å"What? I do not!† He frowned. â€Å"You knocked out Reed Lazar. Rose mentioned it, like, a hundred times. I've never heard her so proud about something.† â€Å"I punched one person once in my life,† she pointed out. â€Å"And Rose was coaching me. I don't know if I could do it again.† Christian nodded, looking disappointed–not in her skills but because he had an impatient nature and wanted to jump right into the really hard-core fighting stuff. Nonetheless, he proved a surprisingly patient teacher as he went over the fine art of punching and hitting. A lot of his moves were actually things he'd picked up from me. He'd been a decent student. Was he at guardian levels? No. Not by a long shot. And Lissa? She was smart and competent, but she wasn't wired for combat, no matter how badly she wanted to help with this. Punching Reed Lazar had been a beautiful thing, but it didn't appear to be anything that would ever become natural for her. Fortunately, Christian started with simple dodging and watching one's opponent. Lissa was just a beginner at it but showed a lot of promise. Christian seemed to chalk it up to his instructive skills, but I'd always thought spirit users had a kind of preternatural instinct about what others might do next. I doubted it would work on Strigoi, though. After a little of that, Christian finally returned to offense, and that's when things went bad. Lissa's gentle, healing nature didn't mesh with that, and she refused to really strike out with her full force, for fear of hurting him. When he realized what was happening, his snarky temper started to rise. â€Å"Come on! Don't hold back.† â€Å"I'm not,† she protested, delivering a punch to his chest that didn't come close to budging him. He raked a hand irritably through his hair. â€Å"You are too! I've seen you knock on a door harder than you're hitting me.† â€Å"That's a ridiculous metaphor.† â€Å"And,† he added, â€Å"you aren't aiming for my face.† â€Å"I don't want to leave a mark!† â€Å"Well, at the rate we're going, there's no danger of that,† he muttered. â€Å"Besides, you can heal it away.† I was amused at their bickering but didn't like his casual encouragement of spirit use. I still hadn't shaken my guilt over the long-term damage that the prison break could have caused. Reaching forward, Christian grabbed her by the wrist and jerked her toward him. He balled her fingers with his other hand and then slowly demonstrated how to swing a punch upward by pulling her fist toward his face. He was more interested in showing the technique and motion, so it only brushed against him. â€Å"See? Arc upward. Make the impact right there. Don't worry about hurting me.† â€Å"It's not that simple†¦.† Her protest died off, and suddenly, they both seemed to notice the situation they were in. There was barely any space between them, and his fingers were still wrapped around her wrist. They felt warm against Lissa's skin and were sending electricity through the rest of her body. The air between them seemed thick and heavy, like it might just wrap them up and pull them together. From the widening of Christian's eyes and sudden intake of breath, I was willing to bet he was having a similar reaction at being so close to her body. Coming to himself, he abruptly released her hand and stepped back. â€Å"Well,† he said roughly, though still clearly unnerved by the proximity, â€Å"I guess you aren't really serious about helping Rose.† That did it. Sexual tension notwithstanding, anger kindled up in Lissa at the comment. She balled her fist and totally caught Christian off guard when she swung out and socked him in the face. It didn't have the grace of her Reed punch, but it took Christian hard. Unfortunately, she lost her balance in the maneuver and stumbled forward into him. The two of them went down together, hitting the floor and knocking over a small table and lamp nearby. The lamp caught the table's corner and broke. Meanwhile, Lissa had landed on Christian. His arms instinctively went out around her, and if the space between them before had been small, it was nonexistent now. They stared into each other's eyes, and Lissa's heart was pounding fiercely in her chest. That tantalizing electric feeling crackled around them again, and all the world for her seemed to focus on his lips. Both she and I wondered later if they might have kissed, but just then, Serena came bursting out of the bedroom. She was on guardian high alert, body tense and ready to face an army of Strigoi with her stake in hand. She came screeching to a halt when she saw the scene before her: what appeared to be a romantic interlude. Admittedly, it was an odd one, what with the broken lamp and swelling red mark on Christian's face. It was pretty awkward for everyone, and Serena's attack mode faded to one of confusion. â€Å"Oh,† she said uncertainly. â€Å"Sorry.† Embarrassment flooded Lissa, as well as self-resentment at being affected so much by Christian. She was furious at him, after all. Hastily, she pulled away and sat up, and in her flustered state, she felt the need to make it clear that there was nothing romantic whatsoever going on. â€Å"It†¦ it's not what you think,† she stuttered, looking anywhere except at Christian, who was getting to his feet and seemed just as mortified as Lissa. â€Å"We were fighting. I mean, practicing fighting. I want to learn to defend against Strigoi. And attack them. And stake them. So Christian was kind of helping me, that's all.† There was something cute about her rambling, and it reminded me charmingly of Jill. Serena visibly relaxed, and while she'd mastered that blank face all guardians excelled at, it was clear she was amused. â€Å"Well,† she said, â€Å"it doesn't look like you're doing a very good job.† Christian turned indignant as he stroked his injured cheek. â€Å"Hey! We are too. I taught her this.† Serena still thought it was all funny, but a serious, considering glint was starting to form in her eyes. â€Å"That seems like it was more lucky than anything else.† She hesitated, like she was on the verge of a big decision. At last she said, â€Å"Look, if you guys are serious about this, then you need to learn to do it the right way. I'll show you how.† No. Way. I was seriously on the verge of escaping the Court and hitchhiking to Lehigh to really show them how to throw a punch–with Serena as my example–when something jolted me away from Lissa and back into my own reality. Hans. I had a sarcastic greeting on my lips, but he didn't give me a chance. â€Å"Forget the filing and follow me. You've been summoned.† â€Å"I–what?† Highly unexpected. â€Å"Summoned where?† His face was grim. â€Å"To see the queen.†

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Pulmonary Embolism - Essay Example The clots can break free, travel to the lung, and block an artery. The condition can uncommonly be caused from fat escaping from fractured bone marrow or from amniotic fluid during childbirth. With a large clot, or many number of clots, pulmonary embolism can cause death. The process by which a pulmonary embolism forms, begins in the blood stream. Blood flows from the right side of the heart to the lungs where it picks up oxygen. The heart pumps this oxygen-rich blood through arteries delivering it to various parts of the body after which it enters another network of veins. The veins carry the now oxygen-poor blood back to the heart, which pumps the blood to the lungs to pick up oxygen again. A blood clot forming in a vein, commonly a deep vein in the leg, can travel with the blood flow back to the lungs and become lodge there.This leads to pulmonary embolism. When the lung arteries become blocked by a blood clot, high blood pressure in the lungs may occur. This results in the heart having to pump harder than usual. A continually overworked heart may enlarge and may eventually fail to function. A large pulmonary embolism can result in failure of both the lungs and heart. However, the sooner a physician can diagnose and treat the condition, increases the chances of surviving a pulmonary embolism. The symptoms of pulmonary embolism differ widel... The symptoms of pulmonary embolism differ widely and often resemble those of other conditions; the classic signs include sudden shortness of breath, chest pain and a cough that produces blood-streaked sputum. Breathing may be very rapid and breathing deeply may cause severe chest pains. Other symptoms include increased pulse rate, dizziness, and fainting. Pulmonary infarction may result if there is a lack of blood flow to the lungs causing some lung tissue to die. In addition the patient may also cough up blood-stained phlegm, have sharp chest pains, and fever. The skin may turn a bluish color from a lack of oxygen when the larger vessels of the lungs are blocked. Chronic pulmonary embolism, where small blood clots deposit themselves in the lungs repeatedly over time, will cause shortness of breath, swelling of the leg and all round weakness (MayoClinic 2006). Risk factors for a pulmonary embolus include: Prolonged bed rest or inactivity (including long trips in planes, cars, or trains), Oral contraceptive use, Surgery (especially pelvic surgery), Childbirth, Massive trauma, Burns, Cancer, Stroke, Heart attack, Heart surgery, Fractures of the hips or femur A blood clot is the first factor towards pulmonary embolism and one that forms in a vein is called a thrombus. A blood clot is a plug of platelets enmeshed in a group of red blood cells and fibrin. Blood clots usually develop to help stop bleeding an injury, but sometimes form without reason. A clot that develops in one part of the body and travels in the bloodstream to another part of the body is called an embolus. Sometimes other substances, such as pieces of a tumor, globules of fat from fractured bones or air bubbles, may enter the bloodstream and become an embolus that blocks arteries. A vein in the leg or

Problems and Issues of Childhood Obesity Research Paper

Problems and Issues of Childhood Obesity - Research Paper Example This essay "Problems and Issues of Childhood Obesity" outlines the consequences of the obesity and the steps that should be taken to stop it. When children take much of the beverages such as soda and juice boxes, they increase their chances of contracting the obesity. Therefore, large soda bottle quantities should not be advertised where the children are since they promote obesity epidemic. The number of children consuming soda has increased by 300% for the last 20 years. This shows the rate at which children are at risk of being obese. It is, therefore, documented that, there has been a 60% increase in obesity due to this increase in consumption of soda by children. Such beverages as soda contain some amount of calories that contributes to obesity, and currently, it is estimated that 20% of the children are overweight due to the contributions of calories intake in beverages. It has been noted that children of the current world show a great reduction in physical activity. With the cu rrent growth in use of technology such as computers, watching television and their rest, most children tend to remain non-mobile as they can do almost everything they want at a sitting. Physical education has also greatly reduced in our schools making the children neglect physical activity. All these new factors of life have made children adopt a sedentary lifestyle which make them attract the disposing factors of becoming obese. The current sedentary lifestyle that has been adopted by children also contribute to the increase of the obesity epidemic.

Industrialization 2 Coursework Example | Topics and Well Written Essays - 250 words

Industrialization 2 - Coursework Example These techniques included forming a consumer base and using label names, brands, and warranties. Fourth, new industries of the late 1800s also incurred social and ecological expenses and enjoyed likewise benefits. These factors of industry entailed laborsaving equipment with workers vulnerable to bodily harm and pollution. Examples of new technologies that led to the growth of industries are equipment that made steel stronger and railways. Two inventions in organization developed by corporations are downsizing and vertical incorporation and a large staff. The device of downsizing and vertical incorporation mostly applied to oil companies that made deals with railway companies for transportation benefits. This device aided in ridding the competition. The device of a large staff or the â€Å"pull factor,† involved the migration of immigrants, mostly southern African Americans, with plants. Three ways the government played a role in the rise of big business are supporting corporations by offering federal forces to reinstate order, making court rulings in favor of big businesses, and side with big businesses against worker unions. New technologies were the main difference between industries of the late 19th century and those of the pre-civil war period, organizational devices defined the operation and production of big businesses during the 1800s, and the government played major roles in the success of great businesses during the 19th

Pulmonary Embolism Essay Example | Topics and Well Written Essays - 1000 words

Pulmonary Embolism - Essay Example The clots can break free, travel to the lung, and block an artery. The condition can uncommonly be caused from fat escaping from fractured bone marrow or from amniotic fluid during childbirth. With a large clot, or many number of clots, pulmonary embolism can cause death. The process by which a pulmonary embolism forms, begins in the blood stream. Blood flows from the right side of the heart to the lungs where it picks up oxygen. The heart pumps this oxygen-rich blood through arteries delivering it to various parts of the body after which it enters another network of veins. The veins carry the now oxygen-poor blood back to the heart, which pumps the blood to the lungs to pick up oxygen again. A blood clot forming in a vein, commonly a deep vein in the leg, can travel with the blood flow back to the lungs and become lodge there.This leads to pulmonary embolism. When the lung arteries become blocked by a blood clot, high blood pressure in the lungs may occur. This results in the heart having to pump harder than usual. A continually overworked heart may enlarge and may eventually fail to function. A large pulmonary embolism can result in failure of both the lungs and heart. However, the sooner a physician can diagnose and treat the condition, increases the chances of surviving a pulmonary embolism. The symptoms of pulmonary embolism differ widel... The symptoms of pulmonary embolism differ widely and often resemble those of other conditions; the classic signs include sudden shortness of breath, chest pain and a cough that produces blood-streaked sputum. Breathing may be very rapid and breathing deeply may cause severe chest pains. Other symptoms include increased pulse rate, dizziness, and fainting. Pulmonary infarction may result if there is a lack of blood flow to the lungs causing some lung tissue to die. In addition the patient may also cough up blood-stained phlegm, have sharp chest pains, and fever. The skin may turn a bluish color from a lack of oxygen when the larger vessels of the lungs are blocked. Chronic pulmonary embolism, where small blood clots deposit themselves in the lungs repeatedly over time, will cause shortness of breath, swelling of the leg and all round weakness (MayoClinic 2006). Risk factors for a pulmonary embolus include: Prolonged bed rest or inactivity (including long trips in planes, cars, or trains), Oral contraceptive use, Surgery (especially pelvic surgery), Childbirth, Massive trauma, Burns, Cancer, Stroke, Heart attack, Heart surgery, Fractures of the hips or femur A blood clot is the first factor towards pulmonary embolism and one that forms in a vein is called a thrombus. A blood clot is a plug of platelets enmeshed in a group of red blood cells and fibrin. Blood clots usually develop to help stop bleeding an injury, but sometimes form without reason. A clot that develops in one part of the body and travels in the bloodstream to another part of the body is called an embolus. Sometimes other substances, such as pieces of a tumor, globules of fat from fractured bones or air bubbles, may enter the bloodstream and become an embolus that blocks arteries. A vein in the leg or

Industrialization 2 Coursework Example | Topics and Well Written Essays - 250 words

Industrialization 2 - Coursework Example These techniques included forming a consumer base and using label names, brands, and warranties. Fourth, new industries of the late 1800s also incurred social and ecological expenses and enjoyed likewise benefits. These factors of industry entailed laborsaving equipment with workers vulnerable to bodily harm and pollution. Examples of new technologies that led to the growth of industries are equipment that made steel stronger and railways. Two inventions in organization developed by corporations are downsizing and vertical incorporation and a large staff. The device of downsizing and vertical incorporation mostly applied to oil companies that made deals with railway companies for transportation benefits. This device aided in ridding the competition. The device of a large staff or the â€Å"pull factor,† involved the migration of immigrants, mostly southern African Americans, with plants. Three ways the government played a role in the rise of big business are supporting corporations by offering federal forces to reinstate order, making court rulings in favor of big businesses, and side with big businesses against worker unions. New technologies were the main difference between industries of the late 19th century and those of the pre-civil war period, organizational devices defined the operation and production of big businesses during the 1800s, and the government played major roles in the success of great businesses during the 19th

BBC The Next Five Years Essay Example for Free

BBC The Next Five Years Essay Introduction The purpose of this study is to investigate the information strategy of the BBC. Having reviewed the various modes of enquiry, we have decided that the unbounded mode is the most appropriate in this instance. Using this, we have investigated the BBCs’[1] IS strategy, examining the external factors that may have an affect upon its planning and design. In addition we have reviewed other issues pertinent to the BBC to determine the possible negative of these might have on the strategy. Finally we have looked at the next five years to evaluate the relevance that significant advances over that period might have on the BBC IS strategy. Enquiry system   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In compiling this report we need first to decide what method we are going to plan our research upon. There are five basic enquiry modes ranging from the simple to the complex and innovative. Enquiry Modes 1) Inductive-Consensual   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As the words suggest this mode of enquiry relies upon one reaching a single conclusion by using a restricted range of interpretations, for example from previous researches into the subject matter. The result is influenced by the general consent of these opinions. For example if one asked the question â€Å"Is public service broadcasting superior to commercial,† and this was only put to BBC employees, the consensus is likely to answer affirmatively. 2) Analytic-deductive   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This mode approaches the problem or enquiry from a different aspect. In this case the problem is broken down into its component parts. Each one of these parts is then analysed and tested for logic. Once this process is complete a formula is used to build the results from the analysis of those parts into a single solution that addresses the problem. 3) Dialectic   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   One of the more complex of the enquiry modes, the dialectic mode is based upon conflict or different viewpoints. It does not question the data, simply the views that are expressed about it, working on the basis that by discussion of the variance a logical conclusion will be reached. A relevant argument for this mode would be the discussion about whether the BBC should be allowed to sell advertising space in the same way that the commercial media does. 4) Multiple reality   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Multiple reality recognizes that people will approach problems from a predetermined viewpoint, based upon their own experience and training. For example an Accountant will look at the commissioning of a new revolutionary BBC sit-com from a different angle of the program planner. This process therefore relies upon the problem being addressed from a number of viewpoints, which will essentially come up with a range of conclusions. 5) Unbounded systems thinking   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This modes works on the basis that, in any given situation, all modes of enquiry are automatically brought to bear, and therefore cannot be separated. Thus, when addressing a problem every viewpoint and conclusion needs to be taken into account. Similarities and differences   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All of the modes described above have similarities. All five rely upon the fact that there is a situation to be addressed in the first place. Additionally the point of the exploration, review and analysis of this problem, for all of the modes is to a) gain knowledge and b) reach a conclusion based on that knowledge, or a solution to the hypothesis or problem posed. Modes 1 and 2 above are similar to the extent that they both have a singular approach to the subject matter, relying upon one viewpoint (or consensus) being the input and the result.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With modes 3 and 4 the similarities are that both look for a range of viewpoints from which to approach a subject and neither attempt or profess to reach a singular conclusion, preferring instead to provide multiple conclusions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Mode 5, in theory, displays the most similarity to all of the others. This is simply because it works on the premises that, in the real world, none of the enquiry systems and modes described can operate independently.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Equally there are some major differentials between these systems. The key difference is in their approach to a given situation. Mode one differs from the others in that it relies upon a consensus of opinion from a limited range of sources and seeks a single conclusion. Mode two differs from three to five for the same reason, but it also differs from one in the it analyses the component parts of the problem, rather than relying solely on interpretation. Mode three and four differ from each other in that they treat the conclusion in a different manner, three allowing differing conclusions to be presented, and four, seeking argument between different conclusions. Mode fives similarity is also its difference to the others, namely that it does not limit itself to a particular enquiry mode, instead using all formats. Strengths and weaknesses   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Inherent in all enquiry modes are strengths and weaknesses, which need to be recognised. Inductive-Consensual. The strengths of this mode rest in the fact that it is focused in one direction, making it simple to use and relatively quick to apply to a given problem. Its weaknesses lie in the limitation of approach and its reliance upon consensus of opinion. There is no attempt to check the validity of core data. Using the BBC example used in the mode description, there is no guarantee that the consensus of agreement is based on a genuine or, because they are employees of the BBC, biased and inaccurate opinion. Analytic-deductive. In this instance the strength comes from the fact that the component parts have been analysed before arriving at a conclusion. It bases that conclusion on logic. Its weakness comes from the fact that, like mode 1, it relies heavily upon a single source of operator to address the problem or situation. Both modes 1 and two have a strength that is also a weakness. This relates to the fact that both seek to arrive at a single conclusion. This is strength when given a task that asks for a definitive solution and the receiver does not want to input into this, but a weakness when asked for an opinion or range of solution.   Dialectic. The major strength in this mode is that it does allow for differing viewpoints to address a situation, thus relating itself more closely with a real world scenario. Similarly, the fact that it does result in a range of conclusions, and allow these to compete against each other to reach a conclusion is good when seeking a final unified approach. It means that all the options have an opportunity to be considered and discussed. The argumentative aspect can be strength insofar as such an approach can often lead to a tempering of divergent views. Weakness may Multiple reality. Like Dialectic, the multiple approaches have the strength of numerous viewpoints. In this case though, it presents all of the options. This allows the receiver to consider the options from their own particular viewpoint, before they make the final decision. Unbounded systems. The strength of this system is in its unlimited approach to a subject. Using this method ensures that it covers all possible aspects, resulting in a wide range of probable solutions. Its weakness rests in the fact that it is cumbersome and, if used as a tool for a conclusive result, could not facilitate this. In addition it would be a time consuming project. For the purpose of this study we will be using the multiple reality mode. Information Systems strategy – External environment Socio-political   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The BBC is a public service broadcasting organisation. Because of this there are more socio-political factors that impact upon the corporation and its operations than with most other businesses.   From a social point of view one has to look at both society as a whole as well as individual groups. Such groups can consist of ethnic, class and disabled minorities. All of these groups expect to receive equality of service from the corporation. This means that the corporation needs to ensure that it represents each group within all of its programme output. For example, it needs to ensure that within the public face of its broadcasting such minorities are adequately represented, be that in a factual or fictional environment.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the political front the BBC also has to deal with a number of factions. In line with other businesses it has to pay heed to governments and judicial legislation, although the difference that exists with the BBC is that has a closer link in that it is a public corporation. Similarly, like other media, regulatory bodies overview its product and output. However, in addition to these, the BBC has two additional political factors to deal with. These are the Royal Charter, which has recently been reviewed (2006) and the BBC Trust.    Technological   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Trust is one of the key issues, which dictates the rate at which new technology is taken up. Often the speed at which technology develops is the one thing that makes trust difficult to achieve. No sooner has a user familiarised themselves with one system than this is rendered obsolete by a new one. Davis (2002) in his paper written for the Joint Information Services Committee posed the question that many users were asking. â€Å"How sure can one be that the outcome of an interaction is what it purports to be?† As it operates within the business medium, the BBC has greater access to technology than other organisations. It is an integral part of their broadcasting environment. This includes such areas as Broadband, digital and interactive technology. Internally it uses similar modern technology to other media businesses, in terms of computers, network systems in addition to the TV and radio broadcasting technology. The latter includes such things as cameras, film equipment and outside broadcast vehicles. However, as Paul Cheesbrough, BBC head of technology for production and technology direction, admitted in his interview with Miya Knights (2004), their internal systems do need updating in a number of areas, where he says, â€Å"Internally, our processes for producing and authoring content have been the same for many years and are still very physical. Its a very distributed set-up with lots of physically-based processes in between.† The internal technology of an organisation is important (Glasson 1996) Economic – Geographical   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The BBC, unlike the commercial broadcasting media, does not receive money from other businesses in terms of advertising revenue, nor much in the way of sponsorship. It is funded in the main by a system of revenue from the television and radio licence, together with the annual financial support that it receives from the British government. Despite the wish, within some factions of the corporation to change this situation, so far this has been rejected. The only other of funding available to the BBC is the commercial sales it makes of its programmes to other broadcasting media throughout the world, including joint ventures, and sales of its products through other medium, such as books and publications, CDs and DVDs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From a geographical point of view, the BBC is predominately a British based broadcaster, although it does have a world service for radio, originally set up with the intention of providing a link for armed forces overseas. Historically it has concentrated upon this limited geographical area through which to develop and market its products. However, it does produce programmes relating to and based upon many areas of the world. Nowadays it is also making use of the Internet through which to extend its audience. To add to its home-based productions, the BBC also buys programmes from other media throughout the world. Impact on IS strategy planning and design â€Å"The social, legal, political, ethical, and ecological issues facing business have never been more complex or more difficult to comprehend,† wrote Stephen Wartick (1997). This statement is particularly applicable to the BBC.   The factors mentioned previously form an intrinsic element of its Information Services at the planning and design stage. From a social point of view the BBC is required to cater for all sectors of society. The means that part of its strategy has to be geared towards minority groups. In addition it has historically been seen as a provider of learning, necessitating part of its information system strategy to be used in that direction. Political issues also impact upon its planning and design because, as a result of the need to divert resources to other areas set within its charter, this means that there are fewer resources available to pursue avenues that it might otherwise wish to develop. There have been instances in the past where the political forces have tried to introduce a modicum of pressure onto the corporation and, knowing this is a possibility, must impact on the corporation strategy. The area where the BBC does appear to both holding its own, and in some respects, making significant advances, is in technology. Whilst internally there are areas that need addressing, from an external and production standpoint the organisation is keeping up to date. Here it has encompassed the changes that have occurred since the Information era began in the 1970’s, using modern technology to maintain its reputation as possibly the best broadcaster in the industry. The planning and designing stages are very important. As Paul Cheeseburgh (2004) observed â€Å"The term digital islands means a lot in our industry, but theres no point in moving from analogue to digital processes if those islands are disconnected.† Nevetherless they have made some of their processes more cost competitive as a result of technology, with the use of digital technology being an example of this. Economics probably has the greatest impact on the businesses IS strategies and their planning. Because its funding is subjected to restrictions than other broadcasters, this means that some of the innovative ideas that the BBC might wish to develop may not be possible due to financial restrictions. Similarly, it has a finite budget from which to take advantage of technology advances in the way that it would like to. Geographical issues have an impact on the IS strategy. Being a media corporation means that they have to plan for communication access sometimes to even the remotest parts of the world, and have a variety of climates to contend with. In the equatorial countries for instance, the corporation has had to make use of refrigerated broadcast vehicles. Impacts on IS strategy Risk Categorization Scales   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As has been widely publicised, Information systems and Technology attract risks and these manifest themselves in a number of ways. In all areas of life and business, there is the risk of sabotage (Stewart 2000) Technology for instance, suffers from hacking, virus and other dangers instigated from outside sources. Then there are the mechanical and accidental risks.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Knowing that these events are likely to happen even in the best protected of systems, it is vitally important that this eventuality is recognised and addressed at an early stage. Kim Andersen (2005) in his book on the subject, shows â€Å"how getting things right† helps the information system. This is particularly relevant in a broadcasting organisation such as the BBC. At all stages of the development of an IS and IT strategy plan a consequence analysis should be carried out, this is relevant at each subsequent change as well. Within this process one needs to identify where the possibility of risks lies, what type of risks could attach themselves to the area in question and what the effect of those risks might be. Figure 1 (see appendices) gives an example of a consequence matrix. Effect/probability/Action Grid   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Having analysed the areas of risks and the types of risks that could occur, one then has to categorise and evaluate the risk. This means that one needs to first work out what the effects of that risk will be. Will it be in favour of the organisations and its IS and IT, or will it be fatal. Or will it be somewhere between the two. The next step it to ascertain the probability factor. What is the likelihood of the risk occurring, negligible or certainly? Armed with this information one can then work out what action to take in terms of prevention, assuming that the risk is not to the businesses advantage. Figure 2 (see appendices) shows a simple grid detail the possible results of this analysis. Confidentiality, Integrity and Availability (CIA)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Following on from the previous analysis, the organisation needs to work out what impact this potential risk will have on the business. This can be categorised in three ways. Firstly there is confidentiality and privacy. The BBC IS and IT systems contain a lot of sensitive data, both from an internal and external point of view, such as staff and financial details. It could be embarrassing and costly if this information were to be obtained illegally, in addition to the fact that it could see the organization facing legal action for breach of confidentiality. This area will impact on the information system, (Mwangama 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second impact of risk could be to the integrity of accuracy of the data. If information is tampered with or altered in any way this would have serious consequences for the business.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The third area of impact is when the data or system is corrupted of deleted. In this case the system or database would be unable to operate and, in an extreme case the contents and data non-recoverable. Potential Negative Impacts 1) Technical   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From a technical viewpoint the negative impact of the consequences of risk will attach to the strategy planning and design. For example the BBC would need to ensure that, by the introduction of new and more versatile systems and upgrades, this does not increase the risks. If this appears likely then the direction of the strategy will need to be reappraised. Similarly, if by installing new software the system becomes less secure in terms of the data access, the necessity and cost benefit of new software should be evaluated. This may result in technology and information system upgrades being delayed until such time as the security of the hardware can be guaranteed to be as risk proof as possible. 2) Non-Technical   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The organisation also needs to look at the negative issues that the consequence of risk may raise in relation to human and business processing issues. Employees and others involved with the Corporation have a right to expect personal information to be maintained in a confidential and secure manner. The shoulders of the organisation that has the information, to keep it secure. In addition to this is the damage of such a risk to the business processes. It is not only losing of the programmes, which would prove costly enough, it is also the potential of lost data, which in some areas could be irreplaceable. Ethical Issues   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Added to all of the above are the ethical issues surrounding risk. The BBC, like all organisations that keep sensitive and personal data, is subject to both the data protection ACT and their own professional code of conduct and ethics. These include a duty to not harm those for whom you are responsible for and to respect their right to privacy, which includes ensuring that any personal information that they give to you are kept safe. Thus it cannot be passed to a third party, either by the organisation itself or by the intervention of an outside party. Even if that third party is committing an illegal act it does not absolve the corporation from liability. In the modern legal environment, if such an event occurs, the possibility of legal action being taken the organisation is very likely. The code of conduct for the BBC also states that it sees part of its duty being to respect and honour human rights. This extends to ensuring that the technology that is installed within its systems offers the same rights.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition to the rights of the individual whose rights have been violated there is the impact that such a breech will have on the corporations’ own reputation. According to a newspaper report written by Owen Gibson (2005) the BBC recently revised their code of ethics to take account of some of these issues. The Next Five Years   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strategic planning for the future of information systems is important. (Ward Peppard 2002) A business needs a â€Å"clear vision of where it is trying to go.† (Andersen 2004) and to produce the correct strategy the BBC needs to know what events will impact on the strategy. External changes In terms of the future, the next five years are likely to produce changes of significance in terms of IS and IT in a number of areas, in hard and software (Mark Haggerty 2006).   The advances in wireless technology are one area where these advances are proving to be particularly rapid. This development will allow both television and computers to become really possible, with consumers able to carry the receivers in pockets. They will then be in a position of being able to view at any time and in any place. Wireless technology development will also have an impact on broadcasting in that it will allow ease of access for people involved in news reporting, such as with the BBC. Using these systems, particularly in their news department, the corporation will be able to achieve instant news reporting from almost anywhere in the world. In addition the reports will be able to be accessed and reported on air in real time, in other words as it happens. Continued development in satellite technology will also improve the ability of the BBC to achieve its strategy of moving closer towards a more â€Å"on-demand† consumer environment. Video conferencing is set to be one of the main growth areas in technology over the next five years. (Laura Hailstone 2006). This technology is already being used and implemented by a growing number of businesses. In addition to the business use, this technology is set to move into the private sector, allow for projects such as games shows to be conducted with participants not having to move from their home. With increasing computer technology being incorporated within television sets, the opportunities are available for television presenters to be able to interact directly with the consumer. There will be continued developments in the field of interactive media. The continuing improvements in this area will eliminate the need for there to be two or three machines in a household in order to give the consumer flexibility and choice. Within the next five years the facility of recording direct from the TV should improve substantially, allowing additional onset recording facilities, improving upon what systems such as sky offer already. Interaction will also affect the BBC’s learning facilities leading to closer interaction between teacher and learner, (G. Conole et al 2000). B. Davies (2002) also showed how modern and future information system developments are impacting on users in the education arena. An area of significant relevance to the BBC is the continued development of compact storage systems, such as the MP3. From an internal point of view this will mean less space utilised for storage of produced material, therefore reducing the corporations costs in the area of storage. With the increase in globalisation, business systems will also witness significant innovation over the next five years. Such programmes as the multi-national, multi-lingual supply chain software could be implemented within the BBC, providing it with more accuracy and accessibility in terms of its global operations, allow it to work more closely with the stakeholders who supply the corporation and ensure that the quality of the product is maintained. Internal changes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The BBC will see changes in a number of areas of IS and IT. It is expected that within the next five years media broadcasters will need to keep updating their technology and systems to meet the increasing demands from the public in the way in which programmes are presented. Digital development is something that the BBC sees as having a significant effect over their programming abilities over the next five years. From the point of view of the production side of their programmes, a test run on one programme has shown that it produces a significant cost reduction. More developments of this nature are planned. Development of the digital technology for the end user is also seen as a means of being able to extend the ability of the viewer to have more control over the way in which they organise their personal viewing or listening schedules. The corporation is planning to use this to restructure the way in which it produces programmes and extend the range of interaction with the consumer. Further developments on the World Wide Web are also being looked at. This will provide the BBC with the ability to make its services available in a number of new ways, including providing a service where programs can be downloaded and watched for a limited period, thereby avoiding the possibility of this being stored and affecting others possible sales of the programmes. As part of this development they are working with all of the major software organisations in the development of products, which will open new opportunities in terms of programming. The BBC sees, what its Director-General Mark Thompson (2005) â€Å"On Demand† television as the way forward in technology. In addition to this the BBC are also developing ways in which their programmes can be transmitted for screening on a range of portable devices. From an in house perspective the BBC sees that IT developments over the next five years will enable it to integrate all of its in house operations, linking together internal systems that previously have been disconnected. Internally there will also be changes in terms of office systems and other related technology usages. Microsoft’s chief technology officer, in his interview with Chris Nuttall (1999) stated that â€Å"every five years there is a revolution in the computer industry.† Therefore it is necessary that organisations like the BBC have a strategy prepared for it. Evidence Research shows that all of the changes outlined are evidenced. Tafazolli, Rahim (2006) comments â€Å"that the days of the totally wireless technology are close and that soon consumers will be able to access the media wherever they are.† Future Tech (2006), have noted that one organisation is already well advanced on a system of voice recognition for the purpose of media viewing, amongst other applications. The article also reveals that MIT are developing the computer glasses, which will make operation of computers and televisions much less tiresome, allowing the consumer to operate TV and Computer without using hands. The article also reveals that hardware companies are working to make the computer less visible. This means that, instead of the current box on the desk, they may be incorporated in the TV or portable devices, which can be, located and operated from anywhere. The BBC launched â€Å"Creative Future Project†. Part of the remit for this project is to continue to monitor the advances in new technology with a view to using the technology as part of its development strategy for the future. The project, and the BBC’s IT department are working with a number of the largest software houses, such as Microsoft and Apple, to development programmes and systems which can assist in the development of broadcasting. Energy consideration is already an area that the BBC is aware of. In the future the role of Information systems and technology will take on more significance in terms of its contribution to energy conservation, (J R. Franchi 2004) Bibliography Andersen, Kim Viborg. (2004) The Past and Future of Information Systems. Butterworth-Heinemann Ltd Carpenter, Leona, Shaw, Simon and Prescott, Andrew (eds) (1988) Towards the Digital Library, The British Library, London Conole, G., Jacobs, G., Squires, D (ed) (2000), The Changing Face of Learning Technology. Cardiff: University of Wales Press, 1-3. Davies, B. (2002), How new technologies are impacting on users, Joint Information Systems Committee.   Retrieved 17 July 2006 from: http://www.jisc.ac.uk/index.cfm?name=pub_inform2 Franchi, John. R. Franchi (2004) Energy, Technology and Directions for the Future. Elsevier Academic Press. Future Tech. (2006) Future Computing. Retrieved 12 July 2006 from http://www.pages.drexel.edu/~jwb24/newtech/integrate.html Gibson, Owen. (2005) New Ethics Code for BBC. 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